- Est. 2015 -
Not every activation needs a six-figure budget or a Times Square takeover. These 12 brand activation formats are built for real CPG budgets, tagged by objective and price range, and designed to move product, not just look good in a recap deck.
Read MoreThe smartest CPG brands aren’t choosing between influencer reach and physical product trial, they’re combining them. Three proven models for integrating influencer partnerships with sampling campaigns to drive more trial, more content, and more sales.
Read MoreYour new product’s first impression happens in person, not on a screen. This step-by-step playbook covers the 8-week timeline, channel selection, and scaling strategy CPG brands need to turn a launch sampling program into measurable retail results.
Read MoreBeverage sampling isn’t the same as handing out granola bars. From cold chain logistics to serving setup to venue selection, here’s the playbook for drink brands that want to run sampling programs that convert tasters into buyers.
Read MoreFind out what product sampling actually costs, from guerrilla street teams to national mobile tours. Real dollar ranges, three budget scenarios, and the hidden costs most CPG brands don’t see coming until it’s too late.
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